Minimizer Honored for their Commitment to Family Business
Blooming Prairie, MN, December, 2012 – On Thursday, November 8, 2012 Twin Cities Business Magazine and Hubler For Business Families sponsored the awards banquet for the 2012 Minnesota Family Business Awards.
The Kruckeberg Family, and the entire Minimizer family of employees were honored this year as one of five finalists for this prestigious award.
Craig Kruckeberg, Minimizer's Chief Visionary, was honored to be included on the list of finalists. “Our success at Minimizer has been built on our commitment to our family, the generations of Kruckebergs that continue to lead this Company, and every employee that becomes a part of our family,” said Craig at the ceremony.
“I am particularly prideful when I look at my boys Trevor and Tyler that are leading special projects and meeting our shipping needs for years to come, their contributions will be leveraged for our continued success for years to come,” added Craig.
Craig Kruckeberg is the current owner of Minimizer and has considered selling the Company, there have been offers, but he has always hesitated. There are several reasons behind this. The Kruckeberg Family maintains an intense loyalty to each generation and the legions of distributors that represent the Company in the marketplace. The family strongly believes the high level of customer service would not be maintained if Minimizer didn't continue to be a family owned company.
“We’re on a strong growth plan right now,” Kruckeberg says. “And we’re steadily adding to our portfolio of products.” According to Kruckeberg, Minimizer has averaged better than 17 percent annual revenue growth over the past five years, including 46 percent growth in 2010 and 37 percent growth in 2011. The company had 34 employees in 2009; as of mid-September this year, it had grown to 53. Minimizer sells its fenders nationwide and in Mexico and Canada; it now is looking at expanding into Europe.
Craig, along with his parents and two sons, is also loyal to Blooming Prairie, which is home to all of Minimizer’s offices and manufacturing facilities. “We have a long-time family commitment to the area,” he says, noting that the company supports more than 15 local organizations and charitable events with 3 percent of Minimizer’s gross revenue. “Seventy-five percent of our employees live in Blooming Prairie, so we want to keep it a great place to live,” he adds.
Minimizer’s 53 employees are the last—and possibly the biggest—reason that Craig Kruckeberg keeps the company in family hands. “We know everybody’s name—that’s a family value,” he says. His father, who is at Minimizer’s offices most days during the summer months, agrees: “We understand that sometimes we are the only people our employees will trust,” Dick Kruckeberg says. “Our legacy should be one of caring for those who help us succeed as a company and a family.” He says that the company has fired one person and laid off no one in 27 years.
Minimizer fenders will enhance the performance of all makes and models of over the road trucks, construction vehicles, or agriculture equipment. Enhance and protect your vehicle with Minimizer products. The toughness is unmatched as seen on this Minimizer promotional video entitled “Tested & Tortured”.
To order Minimizer poly fenders find a distributor by clicking here. Is Minimizer poly fenders and related products are available through exclusive Minimizer distributors.
Headquartered in Blooming Prairie, Minn., Minimizer manufactures poly truck fenders, poly toolboxes, customized mud flaps, and bracket kits. Family owned and operated for nearly three generations, Minimizer parent company Spray Control Systems, Inc., was founded in 1983. Minimizer aims to provide products tough enough to please tough people in a tough industry. For more information call (800) 248-3855 or visit http://www.minimizer.com/.