Minimizer has come a long way. The Company has been in business for more than 25 years and is now seeing the third generation of leadership making the leap into management. And each generation is a driving force behind the Company’s pursuit of innovative products and expansion. The past five years have proven to be impactful for the company in several ways. Craig Kruckeberg, Chief Visionary of Minimizer, has lead an aggressive growth plan which included significant investments in research and development, executive team enhancements, equipment upgrades, manufacturing expansion, a new headquarters and state-of-the-art technology upgrades. Why? “Because customers keep asking for new and innovative products,” said Kruckeberg. The results of years of work and investment are about to be showcased as Minimizer is poised to launch its newest, industry-changing product at The Great American Truck Show in Dallas, Texas on Thursday, August 25 at 1:15pm.
The event will even be broadcast live on the Minimizer website home page at www.minimizer.com. “We keep investing and we’re really excited about this new product. It’s going to turn the truck fender industry upside down,” says Craig, “You’ll want to be on the tradeshow floor at the Minimizer Booth #18092 during GATS.” The product identity and its unique features are being kept under wraps. The only comment the Company has is “get your sunglasses ready.” In fact, Minimizer will be giving away 1,000 pairs of sunglasses over the course of the tradeshow for those attending the daily launch festivities at their booth. However, Minimizer is professing that the new, industry-changing product will have everything you’ve come to expect from Minimizer but with a twist. And apparently that’s where the sunglasses come in. It’s features, the uniqueness of it and the Minimizer durability everyone has come to know will shine through at the product launch. About Minimizer
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