1984
Lorraine Kruckeberg backs her vehicle over a Rubbermaid trashcan made of resilient plastic. Dick Kruckeberg pops the trashcan back into shape and has an idea for a better heavy duty truck fender using resilient plastic. His 1st mold is made of wood. He produces the 1st prototypes, tests them, receives positive response and begins further production out of his garage complemented by sales direct to truckers at truck stops out of the back of his truck. Spray Control Systems, Inc. (Minimizer LLC) is born and the company later changes its name to Minimizer.

1990 
Minimizer starts its 1st national advertising campaign.

1995
The Minimizer twins ( Trevor and Tyler Kruckeberg, third-generation) appear for the 1st time in Minimizer advertisements.

timeline01

2001
Craig Kruckeberg becomes President of Minimizer.

2006
Craig Kruckeberg purchases the company from his parents Dick and Lorraine Kruckeberg.

2006
Minimizer wins Upsize business magazine manufacturer of the year award.

2006
Minimizer’s 2006 advertising campaign is recognized with a prestigious industry award from the Association of Equipment Manufacturers with a first-place trophy for a single page magazine ad in the category for companies under $50 million in annual revenue.

2007
Minimizer stops selling direct to end-users and begins to sell all Minimizer products through a network of distributors. This powerful network of distributors stocks Minimizer products across the country on a local level.

2007
The Company launches a brand-new manufacturing facility featuring state-of-the-art robotic manufacturing equipment and lean manufacturing techniques. This investment allows Minimizer to manufacture all of its products virtually on-demand with 24-hour turnaround time when needed.

2007
Minimizer is awarded a U.S. Trademark for its Liquid Platium brand.

timeline02

2008
Minimizer adds its 100th customer of municipal or state organizations in the United States that regularly buy and use Minimizer fenders for their utility trucks.

2009
Minimizer lands its first military contract for the MRAP next generation fighting vehicle used in Iraq and Afghanistan. The vehicle is manufactured in Wisconsin by Oshkosh Manufacturing.

2008
Minimizer begins its charitable involvement in the Arrow Truck Sales Back on the Road contest. This industry-leading charitable event provides a trucker in need with a truck and a job. The truck was outfitted with Minimizer fenders.

2009
Minimizer celebrates its 25th Anniversary.

2009
Minimizer expands its distributor network into Canada and becomes an international company.

2009
Steve Hansen is promoted to Minimizer National Accounts Manager.

2010
Craig Kruckeberg, Minimizer’s CEO and Chief Visionary, announces and founds the new Heavy Truck Young Executives Network.

2010
Minimizer creates a state-of-the-art research and development department. The new facility is comprised of multiple engineers and over 5000 square feet of space on the existing 6-acre production campus.

2010
In December of 2010 the Minimizer team proudly opens the doors of the Company’s new world headquarters building in Blooming Prairie, Minnesota. The new world headquarters will house executive, sales and administrative staff and features a multiple office environment, state-of-the-art training and videoconferencing facilities, a gym, and multiple breakout rooms for group meetings.

2010
Tyler Kruckeberg, the grandson of Dick and Lorraine Kruckeberg,  is promoted to Manager of Light Manufacturing & Shipping.

2011
On Thursday, August 25, 2011 at The Great American Truck Show in Dallas, Texas Minimizer launches Minimizer Chrome Poly, the industry’s first chrome poly fender combining the shine of metal chrome with the brand promises of Minimizer fenders: never needs paint, never fades, never rusts, never stress cracks, never needs polishing.

2011
In September, at the 2011 Thermoforming Conference in Schaumburg, Illinois Minimizer was a Silver Medalist in the Heavy Gauge Vacuum Forming Parts Competition.

2012
On April 25, 2012 Ernst & Young LLP announced the finalists for the Ernst & Young Entrepreneur of the Year 2011 award in the Upper Midwest. Craig Kruckeberg, Minimizer’s CEO and Chief Visionary, was honored to be included on the list of finalists.

2012
The engineering and manufacturing team of Minimizer makes a sizable investment in a Stratasys Engineering 900mc 3D Production System. This system offers virtually real-time 3D printed thermoplastic and end-user parts through Fused Deposition Modeling (FDM).

2012
The marketing team of Minimizer unveils the Minimizer Innovation & Training Trailer. The 53-foot exhibit trailer will visit the trucking industry’s top trade shows and make stops at distributors across the country and Canada to provide training on all of Minimizer’s state-of-the-art products. The truck will be driven and operated by Trevor Kruckeberg, the grandson of Dick and Lorraine Kruckeberg.

2012
The Kruckeberg Family honored as finalist for 2012 Twin Cities Business Magazine and Hubler For Business Families 2012 Minnesota Family Business Awards.
2012
Minimizer launches Carbon Fiber Poly Fenders. Minimizer begins with a Thermoplastic PolyOlefin (TPO) material with a carbon fiber look, similar to that used in the automotive and power sports industries. Then, using Minimizer’s proprietary thermoform technology, the material is shaped into almost any of Minimizer’s fender styles at its state-of-the-art manufacturing facility in Blooming Prairie, Minnesota.
2013
Minimizer Chrome Poly Fenders Continue to Win Awards for Quality and Show. Recently, Scott Rud’s 2000 Peterbilt 379 won Best of Show for Working Bobtail at the October 2013 Heart of America Trucking Show in Kansas City, Kansas. Rud’s rig, equipped with Minimizer Chrome Poly fenders, won multiple awards at the event including 2nd Place in Working Bobtail, 3rd Place in Custom Paint and 3rd Place in Custom Lighting. This win is far from the first time Rud’s 2000 Peterbilt has earned such merit.
2013
Minimizer engineers an improved paddle bracket system for a seamless fender look. The paddle brackets make fender installation easier, reduce suspension bulk, and offer an enhanced, smoother look.
2013
Minimizer implements a Vehicle Maintenance Reporting Standard (VRMS) coding system to continue to improve communication and service for its customers.
2013
Minimizer announces additional expansion with a new state-of-the-art shipping building. The building boasts more than 7,000-square-feet of modern workflow patterns and control stations.
2013
Minimizer’s Craig Kruckeberg wins the prestigious Ernst & Young Entrepreneur of the Year 2013® Award. Kruckeberg was recognized for his outstanding ability to demonstrate excellence and extraordinary success in the manufacturing category.
2013
Minimizer CEO Craig Kruckeberg wins the Upsize Business Builder of the Year Award. The Awards recognizes entrepreneurs for leading smart, sustainable growth. Upsize narrowed the pool of candidates down to three finalist. The finalists presented their stories in a private session in December, after which judges named Kruckeberg and Minimizer the Business Builder of the Year winner.
2013
Minimizer launches a new floor mat product at the Mid-America Trucking Show in Louisville, Kent. The floor mats are custom tailored to fit specific truck makes and models. Minimizer floor mats are manufactured with an efficient design cycle using real-time 3D printing at the company’s state-of-the-art manufacturing facility in Blooming Prairie, Minn.
2013
Minimizer makes a significant investment in technology by launching a new mobile website and revamped social media strategy including Facebook, LinkedIn, Twitter, YouTube and Google+. Users can now stay better connected with Minimizer and its distributors
2014
Minimizer CFO, Christopher Thorpe (“CT”) named one of the St. Paul / Minneapolis Business Journal 2014 CFO of the Year Award honorees in the small private company category. Thorpe is recognized for his leadership role in effecting change to constantly pursue new products, markets, joint ventures and acquisitions.
2014
Minimizer honored as Silver Winner in the 2014 Golden Bridge Awards – Made in the U.S.A category for its heavy-duty, virtually indestructible Minimizer Fenders. The Golden Bridge Awards are an esteemed industry and peer award. Minimizer was chosen because of the Company’s
30 years of delivering innovative, American made products.
2014
Minimizer sponsors GenNext, a new educational and mentorship organization headed by Minimizer national accounts manager, Steve Hansen. GenNext will bridge the gap between younger industry professionals and experienced industry leaders.
2014
Minimizer launches new Tire Mask product making wheel and rim refurbish a snap by reducing masking and cleanup time. Tire Mask makes old rims look new again. The product is a perfect heavy-duty aftermarket accessory that will add value to any truck.

2014
Minimizer celebrates 30-year milestone of industry growth and leadership. From its start as a one-man direct sales business model to a nearly 60-person team with an international distribution base, Minimizer has transformed to become an aftermarket parts and accessories leader.

2015
Twin Cities Business, a leading provider of business news, honored Minimizer CEO and Chief Visionary, Craig Kruckeberg, for the company’s growth and marketing prowess.