(BLOOMING PRAIRIE, MN April 2019) – The long-awaited debut of the new Minimizertrade show booth was a smashing success.

End users, media partners and fellow suppliers stopped by to check it out during the Mid-America Trucking ShowMarch 28-30.

“We’re really excited about this,” Minimizer Director of Marketing Steve Hansensaid.  “The feedback has been really positive.  The booth design is certainly unique and stands out in the crowd.”

The booth is broken down into Minimizer’s three truck-specific areas – On The Truck,In The Truck, and Fix The Truck.  The ‘In The Truck’ section includes full seat and mattress displays so customers can test those products.  They can also engage with large tablet-inspired devices that display photos, videos, and information for each of Minimizer product lines.

“We wanted to make sure that people could walk into this booth and get the full Minimizer experience, whether they’re interested in testing a Long Haul Series seat or mattress, or watching videos of the fenders or floor mats,” Hansen said.

A semi-private meeting area is positioned near the rear of the booth, complete with a 44-inch monitor, tables and chairs.

“We needed a space to meet with fleets, end users, and distributors,” Hansen said.

Nimlokdesigned and produced the new booth, which can be resized to fit two distinct spaces – a 20-by-30-foot and a 10-by-40-foot.

The 20-by-30 will be used at Heavy Duty Aftermarket Weekand MATS, while the 10-by-40 will travel to TMCand the Great American Trucking Show.

About Minimizer

Leveraging more than 35 years of manufacturing expertise at its state-of-the-art production facility in Blooming Prairie, Minnesota, Minimizer is not just the leader in poly semi truck fenders: we literally invented the category.Minimizer poly fendersand integrated bracket kits are nearly indestructible and are guaranteed for life.

Our research and development team constantly ‘tests and tortures’ each of our products to make sure what goes on, in or is used to fix the truckmeets the rigors of our tough industry.

We also manufacture industry-leading light kits, mud flaps, Tool Boxes, and other accessories. Our most recent innovations include the ONLY Custom Molded Floor Matsin the world for semi trucks, the revolutionary ‘whole body’ Minimizer Truck Seat System, and the recently released Long Haul Series Mattress.

Minimizer manufactures its products in the USA and makes everything tough enough to please tough people in a tough industry.

For more information or to contact a Minimizer distributor, call us at (800) 248-3855 or visit our websiteor email us at info@highbarbrands.com.