ClickCease Press Releases | Minimizer


Leveraging more than 35 years of manufacturing expertise at its state-of-the-art production facility in Owatonna, Minnesota, Minimizer’s goal is simple – to produce the toughest products for the toughest industry.

Tested and Tortured™ aren’t just words on a page – they’re a promise to customers that our products will outwork and outlast the competition.

From our poly fenders and floor mats to the newly released Long Haul Series seat and mattress, innovation – and solutions – guide our processes.

For more information, call us at (800) 248-3855 or email us at



Caleb Ostrander
2701 18th St. SW
P.O. Box 740
Owatonna, MN 55060

New Minimizer facility up and running in Owatonna

High Bar Brands company received occupancy March 1st OWATONNA, Minn. – Minimizer is nearing the end of a long road, and 18 months after breaking ground in Owatonna, the High Bar Brands company is operational and just about fully moved into its new facility. “The entire team effort involved with […]

Minimizer & Premier Mfg. launch trilingual marketing campaign

French and Spanish resources now available for Canada and Latin America OWATONNA, Minn. – Minimizer and Premier Manufacturing are increasing their marketing efforts in Canada and Latin America with the release of a trilingual marketing campaign. Among the resources now available in French and Spanish are each company’s product catalog, […]

Minimizer Holdings, LLC, renames to become High Bar Brands, LLC

Minimizer and Premier Mfg.’s holding company undergoes name change BLOOMING PRAIRIE, Minn. – The holding company formerly known as Minimizer Holdings, LLC, has been renamed High Bar Brands, LLC. “We wanted a name that projected integrity, credibility, and aligns with our current iconic branded portfolio as well as our vision […]

Young owner/operator showcases truck that honors fallen firefighters

19-year-old also serves on his local fire department ST ANNE, Ill. – Eager to showcase his gratefulness, Dylan Mercier is not-so-patiently waiting to get his Mack Vision out on the road. “The waiting really, really sucks,” Mercier said, laughing. The St. Anne, Illinois, firefighter and owner/operator purchased the 2005 truck […]

Minimizer and Premier Manufacturing enhance their sales teams for go-to-market growth strategy

New directors and regional managers highlight changes  BLOOMING PRAIRIE, Minn. – Minimizer’s acquisition of Premier Manufacturing in January 2020 has led to the creation of one strategic sales team, with new directors, regional managers, and redesigned regional coverage to streamline communication with a focus on customer satisfaction. In this new sales […]

New in-frame Tool Box from Minimizer hits aftermarket

Box can serve as either battery or tool compartment BLOOMING PRAIRIE, Minn. – Minimizer’s line of poly Tool Boxes has seen its fair share of expansion over the past 12 months, highlighted by its biggest offering yet – a 50-inch box. This time, however, Minimizer says it is focusing on […]

Minimizer launches newly designed website

BLOOMING PRAIRIE, Minn. – Minimizer’s redesigned website is having its desired impact, according to Director of Marketing Steve Hansen. Since the Tested & Tortured™ company launched its new site back in February, Hansen says users are up, load times are down, and the new customer-centric distributor buying options are leading [...]

Minimizer hires Tony Henningson as Chief Financial Officer

Minnesota native returns to his home state BLOOMING PRAIRIE, Minn. – Following the successful acquisition of Premier Manufacturing, Minimizer is adding to its senior team by hiring Tony Henningson as Chief Financial Officer. “This is an amazing opportunity with an exceptionally strong manufacturing company possessing industry-leading products and a solid […]

Minimizer releases Peterbilt medium-duty floor mats

New kits fit 337 and 348 models BLOOMING PRAIRIE, Minn. – Minimizer has long claimed that its custom molded floor mats cover the vast majority of heavy-duty trucks. Now, more than five years after their introduction, Minimizer floor mats are making inroads with medium-duty trucks, as well. The Tested & […]

Minimizer and Capital Partners acquire Premier Manufacturing Co.

BLOOMING PRAIRIE, Minn. – For more than three decades, Minimizer’s investment in the heavy-duty trucking industry has produced the toughest parts and accessories to answer the demanding needs of fleets and truck drivers. So it’s a logical fit for Minimizer to seek out a company with an equally strong commitment […]

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