Blooming Prairie, MN, September 2013 — Minimizer is pleased to announce Roger S. Malatt as the new Vice President of Sales.

Roger is a senior sales and business development leader with over 25 years of experience in creating and executing sales, marketing and operational strategies; identifying new business, products and transaction opportunities; and developing top performing teams.

Roger has helped international companies succeed by determining ways to increase their sales and subsequent profits. A key focus for Roger has been achieving on-going profitable revenue growth goals in both domestic and international channels by creating high performance sales teams.



During an interview, Roger stated that one of his main goals is to create new growth strategies and build upon the current success of the Minimizer business model. “There are extensive opportunities for not only domestic but also global expansion of the Minimizer product lines and services. Minimizer truly has a unique and tremendous value proposition in its current product portfolio of fenders, custom floor mats, custom mud flaps and truck accessories, and we can clearly leverage this core focus to gain new customers and penetrate new markets.”

Roger’s skill sets are deeply rooted in new business development through domestic and international opportunities. During his career he also held the position of Vice President for Global Sales, Business Development & Marketing for CVG.

Craig Kruckeberg, Minimizer’s CEO and Chief Visionary, said, “With the rapid growth Minimizer has been experiencing, our core strategy of further expansion into value added aftermarket product lines and our five year top-line and bottom-line strategic goals, we welcome Roger’s skill set to help drive this growth.”

Prior to joining Minimizer Roger was also Vice President of Marketing & Business Development for Sonoco/Alloyd Brands. There he transitioned sales and marketing teams from tactical to strategic sales and marketing management to initiate and execute new strategic growth plans.

Minimizer is pleased to have such a seasoned, qualified Vice President of Sales on board.

Leveraging over 27 years of manufacturing expertise at its state-of-the-art facility in Blooming Prairie, Minnesota, Minimizer delivers semi truck fenders, heavy-duty truck floor mats and accessories that enhance the performance of all makes and models of over the road trucks, construction vehicles, or agriculture equipment. Check it out at the “Proving Grounds” video!

About Minimizer
Enhance and protect your vehicle with Minimizer products. The toughness is unmatched as seen on this Minimizer promotional video entitled“Tested & Tortured”.

Minimizer poly fenders and related products are available through exclusive Minimizer distributors. For more information or to contact a dealer, call (800) 248-3855, visit our website or email us at info@highbarbrands.com.

Headquartered in Blooming Prairie, Minn., Minimizer manufactures poly truck fenders, poly Tool Boxes, customized mud flaps, and bracket kits. Family owned and operated for nearly three generations, Minimizer parent company Spray Control Systems, Inc., was founded in 1983. Minimizer aims to provide products tough enough to please tough people in a tough industry. For more information call (800) 248-3855 or visithttps://www.minimizer.com///.