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High Bar Brands makes splash at HDAW

OWATONNA, Minn. – Heavy Duty Aftermarket Week kicked off in Dallas with many eyes drawn toward High Bar Brands’ new booth. HBB made numerous changes to their trade show booth this year, incorporating new brands Dieter’s and Panelite into the design.  Other changes included a new overhead sign, touchscreen monitors, and bridge & escalator graphics. “To call this a big show is an understatement,” HBB VP of Marketing and Communication Steve Hansen said.  “HDAW is Read more…

By Austin, ago
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High Bar Brands expands its iconic brand portfolio with the acquisition of Dieter’s Accessories

OWATONNA, Minn. – High Bar Brands, a leading provider of commercial vehicle solutions, is pleased to announce the acquisition of Dieter’s Accessories, a renowned manufacturer of heavy-duty truck parts and stainless steel accessories. “We are excited to welcome Dieter’s Accessories into our family of brands,” said Christopher ‘CT’ Thorpe, President & CEO of High Bar Brands. “Dieter’s reputation for 40 years of exceptional quality aligns perfectly with our commitment to exceeding customer expectations and providing Read more…
By Austin, ago

High Bar Brands hires three new Territory Managers

OWATONNA, Minn. – High Bar Brands has hired three new territory managers, each of whom have extensive sales experience. David Coyle, Matthew Hull, and Garry Fournier are joining the growing company as the Northwest, Southwest, and Western Canada TM, respectively. “I’m excited to work for the supplier of the products I’ve sold to customers for the past 10-plus years,” Hull said. Hull has a wealth of aftermarket experience, having worked on the warehouse end of Read more…
By Austin, ago

Minimizer launches new medium-duty PACCAR floor mats

New kit fits eight different Peterbilt & Kenworth models OWATONNA, Minn. – Minimizer’s newest floor mat release includes several PACCAR models based on the OEM’s all-new lineup of medium-duty Peterbilt and Kenworth trucks. Minimizer’s new kit – part no. 10006831 – is designed to fit 2023-2024 models of the Kenworth T280, T380, and T480, as well as the Peterbilt 536, 537, and 538. “Our customers have requested floor mats for PACCAR’s new medium-duty line of Read more…
By Austin, ago

High Bar Brands expands sales team with two new Territory Managers

OWATONNA, Minn. - High Bar Brands is proud to announce the addition of two new Territory Managers to its sales team: Doug Eitel and Ryan Fleischhacker. With a passion for sales and a dedication to providing customers with high-quality products, both Eitel and Fleischhacker are excited to join the High Bar Brands family. Eitel, the new Northern Territory Manager, will support Colorado, Wyoming, Montana, and the Dakotas. The Denver native has spent his entire career Read more…
By Austin, ago

Fast Flaps use increases amongst vocational markets

Municipalities see value in unique mud flap bracket OWATONNA, Minn. – Tearing and replacing mud flaps happens all too often on dump trucks, plows, and waste haulers, but municipalities can eliminate that headache by running Minimizer Fast Flaps. Fast Flaps are a stainless steel bracket designed to secure mud flaps without creating holes or sacrificing strength, and product use has exploded amongst municipalities across the country. “We’ve seen a big sales increase from vocational use,” Read more…
By Austin, ago
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2701 SW 18th St.
P.O. Box 740
Owatonna, MN 55060
Phone: 1-800-248-3855

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