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PUBLIC ENEMY NUMBER ONE TO TRUCK CABS There is no way to avoid the heavily damaging chemicals used to clear roadways in wintery weather. Understand the nature of these compounds and learn some preemtive measures to take to keep your trucks lasting longer. CORROSION IN THE CAB Minimizer™ floor mats wrap around your cab floor and contours each angle keeping chemicals and filth off the floor. During a Task Force Meeting on cab and control Read more…

When looking at your finance department, do they often miss an opportunity to upsell? For years truck salespeople have tried to sell accessories during the sales process but either ended up giving them away to keep the deal or avoided selling them for fear of scaring the buyer away with higher prices. It’s time for a new approach to sucessfully upsell and maximize profits. TOP PROFITABILITY PRACTICES FOR YOUR DEALERSHIP During the typical truck sales Read more…

WHY IS FLEET IMAGE SO IMPORTANT? The old adage “image is everything” rings true in the heavy-duty industry. The look of over-the-road assets is a direct reflection of brand, perception of service and quality. THE LEADER IN HEAVY-DUTY FLEET IMAGE MAINTENANCE IS MINIMIZER® Proper fleet maintenance is critical to safety, performance, driver retention, less in-transit pullovers, load protection and profitability. A rig that looks good will fare better with DOT inspections. Success with each of Read more…