Blog

Blooming Prairie, MN, September 2013 — Minimizer is pleased to announce Roger S. Malatt as the new Vice President of Sales. Roger is a senior sales and business development leader with over 25 years of experience in creating and executing sales, marketing and operational strategies; identifying new business, products and transaction opportunities; and developing top performing teams. Roger has helped international companies succeed by determining ways to increase their sales and subsequent profits. A key Read more…

Blooming Prairie, MN, August, 2013 -Mike Elnicky, a heavy-duty truck owner and operator for over 27 years, has finally found the best floor mats: Minimizer. Although heavy-duty truck floor mats have been around since he started driving, he has never seen a brand so effective at keeping dirt and grime off the floor. When Elnicky purchased his rig in 2013 from Kenworth Sales in Salt Lake City, the salesman gave him a few different brands Read more…

Blooming Prairie, MN, August, 2013 – Minimizer once again fortifies its position as the most innovative manufacturer of heavy-duty truck parts.Craig Kruckeber, Chief Visionary Officer of Minimizer, knew that customers craved a product combining the durability of Minimizer’s poly fenders with the glean of a traditional metal. So once again, Minimizer delivered. All three new fenders, the Carbon Fiber Poly, the Chrome Poly, and the Liquid Platium, are built with the unique advantages of Minimizer’s Read more…

Blooming Prairie, MN, July, 2013 — Minimizer supports many charitable causes both locally and nationally. It does so because their customer base is over-the-road and across the country. The company feels it’s important to support causes beyond its hometown boundaries. However some causes, such as neurological disorders like Parkinson’s Disease and Multiple Sclerosis, are especially close to home for Chief Visionary Officer Craig Kruckeberg. So, when long time friend of Minimizer and adaptive athlete, Kevin Read more…